Country : South Africa
Competitive Advantage - Strategy - Niche luxury - Electric Car maker - Assessment Answer 
Task:

QUESTION 1

Critically discuss how Tesla can make use of the five steps of the marketing process to effectively identify and satisfy the needs and wants of their customers profitably.

QUESTION 2 

2.1 “While Tesla has a long way to go to be profitable, producing cars in volume, (20) and moving towards the mainstream, their first home-built product – the Model S – is a success”. As an assistant marketing manager for Tesla, devise a communications strategy to promote the Model S car. Describe and discuss the strategy to be used for each promotional activity, and why this strategy should be adopted.

2.2 Detail the performance measures you will put in place: 

• To evaluate promotional activities identified for your Model S; and
• To evaluate product (Model S) performance.

 

QUESTION 3

“The most interesting thing about Tesla – the niche luxury electric car maker – is the role of marketing in selling electric cars that cost $100,000 or more.”

3.1 Discuss how Tesla can segment its market for competitive advantage

3.2 Suggest and discuss a suitable positioning strategy for Tesla

 

QUESTION 4 

Design a marketing plan for Tesla for the year ending 231 December 2019. Your plan should briefly discuss all the components of a marketing plan and discussed in the context of your organization.

 

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  • Uploaded By : ethan
  • Posted on : October 14th, 2018
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