Country : Canada
Assignment Task
    


You are expected to:

  • 1. Define the product or service you plan to radically change.
  • 2. Chose a combination of frameworks used in class to help you develop the new concept.
  • 3. Clearly demonstrate how you have applied the frameworks l to propose the change.
  • 4. Clearly describe the new concept (including features).
  • 5. Clearly describe how this new product (or service) is either a better fit for current markets
  • or will potentially create a new market. You must do your homework and be sure your
  • concept is not already available in the market. I will naturally google your idea.
  • 6. Estimate the market potential for the product (or service). It is fine to use secondary data to
  • support this requirement (e.g., sales of a product or service your idea will replace).
  • 7. If you satisfy items 1 to 6, there is no firm formatting requirements for this assignment. You
  • will be free to use your preferred form of communication. Some of you may find a
  • businesslike report the best way to deliver. Some may prefer a poster with all relevant
  • information clearly connected in a visual way. Others will prepare presentation slides or
  • videos with animation. You are not limited to any form of submission but check with
  • the instructor before submitting it. All submissions, however, must be coherent and
  • professionally presented
  • Considering this is a course on innovation, I will not use a fixed rubric to mark the assignment
  • (rubrics tend to promote standardization of solutions; we don’t want that in this course). However,
  • this is a business course, so I will evaluate your assignment based on:
  • 1) How good (market potential) the idea is (40 marks);
  • 2) How proficient you have demonstrated to be at employing your tools of choice (30 marks);
  • 3) How well you have communicated your idea and related aspects (15 marks);
  • 4) The overall professionalism of your submission (15 marks). 

 

 

 

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  • Uploaded By : Roman
  • Posted on : October 01st, 2019

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