University : Arden University (UK) UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : COM6004
Country : Nigeria
Assignment Task

 

Learning Outcomes: After completing the module, you should be able to:

1. Evaluate the benefits of e-commerce in business or organisational contexts.

2. Investigate and analyse how various online media channels can be used to target e-Commerce customers as part of a marketing strategy.

3. Apply established e-commerce usability principles in proposing an e-Commerce solution that meets stated requirements.

4. Critically assess legal, security and technical issues in relation to a proposed e-Commerce solution.

Assignment Task
Scenario

You are a technology entrepreneur who wants to set up an e-commerce website. The choice of products is up to you but they must be physical products i.e. items that are dispatched through the post. This means that your site cannot offer virtual goods such as digital music or downloadable games but you can sell these as physical media e.g. cd, games cartridges.
Propose an e-commerce implementation that discusses the following:
• The legal, security and technical issues that must be resolved in order for you to conduct e-commerce operations. What do you propose to implement and why?
• The intended audience for your e-commerce products and how the e-commerce implementation intends to use various media channels and technologies to communicate with the intended audience and maintain an ongoing relationship.
• The benefits of adopting an e-commerce approach as opposed to a traditional ‘bricks
and mortar’ store.
• In order to address usability issues around your eventual implementation, develop a paper prototype (a widely used method in the user-centered design process) of your
proposed site i.e. create mockups of various parts of your site on paper. Include images of your mockups in your submission, explaining how the literature on usability
has informed your designs. Test these designs using established usability testing methods and discuss changes you have made as a result of these tests.

 

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  • Posted on : June 14th, 2019
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