Subject Code : BUSN3051
Assignment Task

 

This report aims to undertake a current economic analysis of Australia in relation to Covid-19 and the international marketing impacts on the brand Nippys, looking specifically into their orange juice product.

 

Key strategic issues

The outbreak from Covid-19 in Australia created highly uncertain situations for both businesses as well as the Australian government.  In response to the pandemic, Australia have restricted the movement of people across borders, the results have been major disruptive to the economic activity across the world. Global economic growth plummeted in March 2020, and fiscal support schemes were implemented along with lockdowns and social distancing policies to combat the spread of the coronavirus (Lim et al., 2021). 
 
Overall, Australia is a small open economy and is materially affected by developments abroad- through trade in goods and services. (Lim et al., 2021) 

According to Statista, revenue in juice segment amount to US$2,176M in 2021, and is expected to grow annually by 2.93% (Juices - Australia | Statista Market Forecast, 2021).

 

 

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  • Uploaded By : William
  • Posted on : April 11th, 2019

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