Assessment Task:

 Business Assessment Answer

2.2. Assignment Task
The task required is to make a group presentation of an analysis of the company’s current strategic position and the key strategic issues it faces and to provide recommendations on developing the business. The presentation should last no longer than 20 minutes. The presentation must be
submitted as a video recording via Turnitin by the deadline stated in Section 1 above. Groups should comprise a minimum of 3 and a maximum of 5 students; groups of more or less than this must be agreed by the module leader. The assignment covers the following:

  1.  External Business Environment (using two models)
  2.  Internal Business Environment (using two models)
  3.  Current Strategic Issues
  4.  Recommendations

The structure of the assignment follows a logical order; current issues are identified based on the analysis of the internal and external environment and recommendations stem from the evaluation of the current issues.

The analysis of the internal and external environment is based on the use of two theories and models from the list in Appendix 1.

2.3. Structure of Assignment
Students can choose the structure of the assignment as appropriate for their analysis and for the particular case. In any case, they need to make sure the following are included:

 Introduction: this section provides the audience with information about the company and its business, its purpose and current strategic position and challenges. The aim should be to provide a rounded, unbiased perspective of the company

 External Business Environment: an analysis of the external environment of the company based on TWO models from Appendix 1

 Internal Business Environment: an analysis of the internal environment of the company based on TWO models from Appendix 1

 Current Strategic Issues: this section provides an insight into the challenges and issues the company is facing. This part should be based on the previous analysis and use ONE of the models from Appendix 1

 Recommendations: in this part students should provide recommendations to the company on how it can move forward and deal with the main issues identified in the previous section. The recommendations should be realistic and feasible and be consistent with the analysis of the internal and external environment. Students should clearly explain how the recommendations would contribute to building the company’s competitive advantage. For example, a suggestion to introduce a new IT system should be backed up by the identification of available capital and technical skills in the previous parts and should relate to the identified strategic position and the benefits the company may see due to this system. The recommendations should use ONE model from Appendix 1 Any analysis, evaluation and arguments should be based on facts and figures from the case but, also,
from a variety of academic and professional sources. Students are required to do their own research on the company and provide appropriate references as needed.

 

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  • Uploaded By : Noah
  • Posted on : November 14th, 2018

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