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Business- Industry Analysis - Business Strategy - Position In The Market - Harvard Case Study Assessment Answer 

Task: 

How to apply the tools and techniques of strategic analysis and understanding the strategy process to a practical case study situation.

 

External Environment (PESTLE), Industry environment (5 porter forces) and critical success factors

Company analysis: Strategy, Businesses, value/stakeholder, position in the market, sales and  finance, operation, IT, marketing, and Human Resources

 

 

External environment and industry analysis, identification of critical success factors

Explanation of external environment elements (i.e. political, economic, social, technological, legal, environmental) as they influence the firm and the industry. Development of a Porter five forces industry analysis. Elements extracted from the case study well-chosen and prioritized. Elements clearly explained and for the five forces analysis a weighting given to the strength or weakness of the force. Critical success factors required for survival in the industry identified and then prioritized for the firm for the next 12 to 24 months. Demonstrates expert insight, extracting key pieces of information from the case study and possibly supplementing this information with well-chosen secondary sources (e.g. company annual report in the case study year); understands key, relevant trends.
 

Company analysis

The strategy of the organization and the business or businesses carefully explained. The Porter generic position (e.g. low cost, differentiation) accurately and carefully explained. Key stakeholders and their values understood and explained. Functions of finance, marketing , human resources, operations, and information technology and if applicable R & D explained clearly. Say two to three well-considered facts for each of these functions to be identified and prioritized for an explanation. Strong answers will distinguish core, high priority information from peripheral matters. Demonstrates expert insight, extracting key pieces of information from the case study and possibly supplementing this information with well-chosen secondary sources (e.g. company annual report in the case study year). Understands the connection between issues.
 

SWOT analysis
An accurate appraisal of the strengths, weaknesses, opportunities, and threats. The SWOT to be balanced with as a benchmark five key points for each of S, W, O and T. This is a thinking exercise in that when the SWOT is balanced it encourages students to take a 360 degree view of the case study, rather than simply focusing on say strengths but missing key issues in W, O and T. Demonstrates expert insight, extracting key pieces of information from the case study
creating a well balanced and comprehensive insight.

 

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  • Posted on : August 30th, 2018
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