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Business for the Specific Target Market and Recommending a Social Media Campaign - Management Assignment Help

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4000-word Report: The word count - EXCLUDES Executive Summary, Appendices and the reference section shown at the end of your Report. 
Assessment 2 is to write a formal report for the Marketing Manager of your chosen business. Include the word count on the cover sheet of your Report i. Word Count — Excluding References at the end of your Report ii. Word Count — Including References at the end of your Report 
Word Counts 
You must not exceed the stated word count. Any text included over and above the stated maximum word count will not be marked. You may write anything up to the stated maximum word count. If 
2020/21 Module Handbook — L7 Exploring Hospitality 
your word count falls significantly below it, you should review your work to check that you have responded to all areas of the marking criteria. 
Words and numbers in tables and charts will be included within the word count. Please ensure you include and verify the word count on the cover /header page. 
Overall you have been challenged to improve a specific target market's experience before, during and after consumption. This will be done using experiential marketing theory and concepts, identifying the different experiences provided by the chosen business for the specific target market and recommending a social media campaign to raise awareness and encourage engagement. 
ENSURE you include: • Cover Sheet including word count including and excluding appendices • Assignment Title and Student Number • AND the Marking Sheet (see Submission Cover Sheet via My Beckett) • Full Business Report Format o Executive summary — single line spacing in site 12 font o Contents page that uses Word © tools to support development, showing • Sections and Subsections • Figures • Tables • Appendices — NOTE — Appendices must be referred to within the body of the report and are not an appendage of ad hoc materials. • Page numbers o Sections and subsections, numbered with appropriate headings o Conclusions/Recommendations o Bibliography o Appendices — as necessary - numbered • Cover page • Calibri or Aerial, site 12, font • 1.5 line spacing • Headings. sine 13 hold 

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  • Posted on : January 15th, 2019
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