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Assignment Task:

Introduction 

This assignment gives you an opportunity to apply the knowledge and skills gained both in class and during self?study sessions to critically analyse the market position of the company, its financial performance as well as to value feasibility of future projects. 

Please answer all the tasks in the same sequence as they appear in this assignment. Prepare your answers by using appropriate business writing and sticking to a good flow of logical arguments, concise structure, and relevant material. 

The completed assignment should provide evidence of the additional personal research as well as the ability to analyse the business case from different but relevant perspectives. 

Take full ownership of the content and be prepared to substantiate, debate and defend your position. A submission made up of extracts from published sources and of pure descriptive nature (e.g. repeating the theory and making no conclusions) is not acceptable. 

Additional credit will be given for originality, creative thinking, well-presented structure and proper referencing. 

Learning Outcomes: 

1. Be familiar with the rules and principles of the international accounting standards and understand the basic accounting entries 

2. Critically assess businesses and accounting data and financial information available to carry out fundamental analysis and make investment decisions. 

3. Demonstrate a piece of in-depth knowledge in the sphere of business and financial analysis with a view to corporate evaluation. 

4. Discuss the linkage between current theory and common practice and be able to organise appropriate evidence and reasoning to produce a balanced conclusion in business and financial analysis. 

5. Demonstrate problem-solving and analytical approaches to facilitate effective business and financial decision-making. 

TASK 1 

You have been hired as a consultant to carry out a fundamental analysis of the well-known company (and brand) Hugo Boss. 

a) You need to perform vertical analysis of both 2018 and 2019 Income Statements (only IS), identify material deviations (if any) and express your opinion on the performance of the company in Y2019 compared to Y2018 

b) Carry out Financial Ratio analysis of the company along 4 major sections: Liquidity, Profitability, Leverage & Efficiency (based on Y2019 figures) 

Express your opinion as for potential investment in Hugo Boss based on information from the above exercises (a-c). Is it worth investing in? 

TASK 2

Hugo Boss continues its business as usual and plans further projects and expansions into other markets. One of the projects HB needs to evaluate is expanding in the Italian market through the acquisition of the local retail network that sells mid and high-end fashion products. The initial investment needed for the acquisition is EUR 260 Mio that consists of EUR 200 Mio purchase price and EUR 60 Mio of additional working capital needed to bring local stores to proper operational levels. 

Below is input data as well as a table with the forecasted net profit from purchase in the years 1-6. The net profit indicated in year 6 includes the discounted profit/loss from operations from all future periods (terminal value). 

 

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  • Posted on : March 21st, 2019

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