University : Prince Mohammad Bin Fahd University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : BUSI3313101
Assignment Task:

Task:

You have been randomly allocated to a group with other students. Randomization

(1) avoids allocation of students to pre-existing, cohesive sub- groups (for example a group of three students’ friends against which three students who did not previously know each other would probably struggle);

(2) increases likelihood of spreading assets and capabilities; and,

(3) evidences that nobody has been given a special advantage. When you enter the workplace, you are likely going to work with fresh faces, so get used to it.

This semester-long project requires each group to develop a marketing strategy and plan for a Saudi Arabia-based company, product or service. This can be either for a Saudi-headquartered firm or for a foreign-owned operating/subsidiary company based in the Kingdom in which you develop a marketing plan for its Kingdom business.

 

a) Develop a marketing plan and evaluate (assess, compare and contrast) it with at least one other feasible marketing plan option that might improve upon the situation presented in your case.
b) Make a recommendation based on the group’s analysis of what the firm/manager should do. Make sure that your group helps your reader understand the assumptions you make in your evaluation of the advantages and disadvantages of options, your decision criteria, and why you chose your marketing plan.
c) Incorporate within the group’s analysis a refutation of the alternative marketing plan(s).
d) Draw into the analysis parallels to similar situations (i.e., examples of other firms facing similar marketing challenges, and/or discussions of industries where such issues are common).
e) Succinctly summarize the group’s key takeaway(s) of analyses (i.e., what lessons can other firms facing similar challenges take from your analyses and recommendations for your marketing plan?).

 

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  • Posted on : November 30th, 2018

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