University : | Birmingham City University UniLearnO is not sponsored or endorsed by this college or university. |
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Subject Code : | BUS6061 | Country : | Hong Kong |
Learning outcomes and pass attainment level:
Assignment Brief
1.0 Introduction
1.1. Overview of the selected firm (very brief) – with respect to their online/offline activities
2.0 Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption and utilisation of digital technologies, in the industry of your selected organisation.
Points to consider for this section:
3.0 Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation has managed to cope, adapt or survive during the pandemic. What are the implications for the organisation operating in this industry, for instance, on their supply chain, eCRM, reintermediaion or disintermediation strategies, etc.?
4.0 Element 3 (LO1 assessed) – a discussion and recommendation(s) on how the use of social media or social commerce can assist your chosen organisation in addressing issues such as customer behaviour, post-covid-19.
Additional points:
- Ensure that you use relevant academic theories, frameworks and models to support your discussion throughout the report.
- You may include appendices citing relevant data, images, samples, etc. provided you refer to them directly in your report brief.
- The writing style is important. You must show a good research trail. Consult many sources and give precise references.
5.0 Brief conclusion (very brief)
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