University : University of Bedfordshire UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : BSS063-6
Country : Saudi Arabia
Assignment Task:

Task:

Executive Summary

Boomy Air is a regional airline catering to luxury airline market with its primary engagement in to passenger transportation and a new management has taken over the company 11 quarters before. Currently Boomy operates as the number 01 regional airline in the industry with its overall best performance indexes. Company was under a distressed situation in terms of financially and operationally when the it had been taken in to the hands of new management. With the long-term vision of the management and the extraordinary team effort of the organizational wide team members it was converted into a profitable and well-established entity under the brand name “Boomy Air”. Strategic positioning of the company was well planned and based on the extensive analysis of external and internal environment of the company. Porter’s five forces analysis, SWOT analysis and the Value proposition canvas made a tight ground on it. Eventually, Boomy Air became the number 01 regional airline while achieving most of its objectives with its proper strategic planning process, focus on financial stability, extensive employee development programmes, effective marketing strategy and the tactical game plan of optimum flight scheduling. Accordingly, this report provides the key insights, highlights of the strategic decision-making process and the recommendations for future operations of “Your home in the blue skies

 

Introduction

Regional airlines play an inevitable role in the aviation system fulfilling the crucial areas of air connectivity as they mostly operate in the less demand routes connecting small communities. (Lufthansa Consulting, 2020) Boomy air, a regional airline currently operates as number 01 among competitors focusing the luxury passenger market differentiating itself through excellent service quality and at the moment serving for two regions namely R2 and R4 utilizing its market penetration strategy. Boomy was initiated three years back as a small regional carrier and once it has been acquired by the new management and primarily engaged in the passenger transportation and cargo operation in Region 2. Starting from the scratch, Boomy is currently the best regional airline in the industry achieving highest cumulative net profit and number 01 quality rank. The report covers the strategic decisions made during the 11 quarters in its operations and their impact starting from the strategic positioning based on the environmental scanning process to different functional decisions. Along with a list of plausible recommendations will be made to succeed the future operation

 

About Boomy Air

Boomy is currently the operating as the number 01 regional airline in the industry, with the highest cumulative net profit of USD 3,619,618, Quality ranked number 01 in the industry and with comparatively better overall performance indexes including strong financial statements. At the inception it was a small regional air carrier serving for five routes with a cumulative net profit of $ 5283 when the new management takeover the Company three years ahead. Boomy came a long way through the previous 12 quarters with a balanced development under the guidance and the strategic vision of the current management team and our valued and competent workforce by creating comfortable Boomy inflight experiences to its passengers.

 

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  • Uploaded By : Pearl
  • Posted on : March 17th, 2019
  • Downloads : 283

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