Subject Code : BSBMKG609
Assignment Task:


Task 1 – Short Answer

Task 1 requires the Learner to demonstrate their knowledge of developing a marketing plan. To enable you to do this, answer the following questions. If you require more space, use your own paper placing your name and group identifier at the top and the question number beside your answer.

If you use your own business, include copies of all documentation to which you refer to for your Assessor.

1a.Summarise the following for Bounce Fitness:(BSBMKG609)

  • Organizational Structure    
  • Products and Service
  • Overall Strategic and Marketing Objective 

1b.Outline common marketing opportunity options including: 

 

  • Strategic Alliances and Cooperative Business Models    
  • New Products or Services to Target Specific Markets
  • Greater Market Penetration With Existing Products Or Services     
  • Take-Overs    
  • New Business and Franchising

1c.Outline common marketing strategies and marketing approaches.

1d.Explain processes to ensure marketing strategies,  approaches, and marketing mix align with the organization’s objectives and are legal, ethical and achievable.

1e.Outline relevant legislative and regulatory context of the organization as relevant to the marketing plan.

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  • Posted on : March 01st, 2019

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