University : RMIT University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : BSBMKG513
Country : Australia
Assignment Task:

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1. b. After selecting the company, you are to access the company’s marketing plan.
2. You will need to access 2 marketing plans from your chosen company. One domestic and the other international.You must provide an analysis of the client’s existing marketing and promotional activities in the two markets. You must include the following:
a. Promotional objectives
b. Product
c. Price
d. Place
e. Promotion
f. People (employees)
g. Market segments
h. Target markets
i. Cultural appropriateness in line with organisational requirements

3. You must compare the differences and similarities of Australia and International markets including promotional objectives and cultural differences.
You must provide evidence such as screenshots of actual marketing campaigns that can help to highlight the differences and similarities.After reviewing the above, consult with your group member to determine overall promotional objectives for the international and domestic market.
4. You must provide recommendations for future improvements in how the organisation promotes its products or services in an international market. As part of this recommendation identify available overseas media that could be used to promote your organisation’s products or services.
5. You must create a report using the report structure as outlined on page 3 & 4 of this document with a word limit
between 2,000 to 2,500 words. All information used or cited in each assessment must be referenced.

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  • Posted on : May 12th, 2019
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