Assessment Task:
BSBMGT617 Develop and Implement a Business Plan Report Writing Assessment Answer

Assessment Task 1

Instructions

Provide answers to all of the questions below:

1. Outline three reasons why a company may choose to develop a business plan.

2. Outline the key steps involved in developing a business plan.

3. Outline five common components of a business plan.

4. Outline three areas that the initial business planning process may address.

5. Outline the purpose of a SWOT analysis in a business planning process.

6. Describe the relationship between performance objectives and key performance indicators in a business plan.

7. Explain why it is important for a business to use a range of performance measures within its business plan.

8. If a business plan has an objective of improving customer satisfaction, describe three performance measures that could be used to measure customer satisfaction.

9. Describe the balanced scorecard approach in relation to performance measurement

10. Outline key stakeholders who may be involved in business planning.


Assessment Task 2

Instructions

Carefully read the following:

Ozhouse Clean is based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company was established in 2005 and is a family business established and operated by James and Nancy Anderson. James and Nancy are the Directors of the company and finance any business expansion themselves. Their daughters, Amanda and Sarah, are also employed by the company and manage the business for their parents who are not involved operationally. Amanda is the Operations Manager and Sarah is the Administration Manager. You have been brought on as a business consultant to help the business reach its goals.

The company sees its point of difference from competitors as being a small family business, with a focus on quality and happy and contented staff and customers. The management team understands this point of difference may need to change as the business grows. There may need to be more management or administrative staff employed, for example, while Amanda manages marketing, she is not skilled in this area and is very busy with the operational side of the business, so a skilled marketing officer may be needed.

Currently target customers are consumers located in the greater Melbourne area. Target customers are people who want a professional, trustworthy and immaculate cleaning service. Pricing reflects that of competitors.

The company employs 15 cleaners, all of whom are part-time contract staff working between 10 and 15 hours a week. The company currently has approximately 70 regular clients, based around Melbourne inner city. These clients require regular home cleaning, either weekly or once every two weeks for 3 to 6 hours. A standard hourly rate of $40 is charged. Staff receive an hourly rate of $25 per hour. The cost of the products provided to staff for cleaning, including equipment and ongoing supplies such as cleaning products, works out to be approximately an additional $2 per hour on top of the rate paid to staff. The company is also considering whether it may be wiser to move to employing a number of full-time, permanent cleaning staff. This is partly because there is a high turnover of casual staff and little loyalty to the company. Staff costs for employing a full-time cleaner is $55,000 per year, including superannuation payments.

All ongoing cleaning supplies are currently purchased from Total Cleaning Supplies in Melbourne. However, as this company does not currently offer environmentally friendly products for use in cleaning, a different supplier needs to be identified. It is estimated that the purchase of these products will be an additional $10,000 per month. The products cost double the amount of the non-environmentally friendly products.

Sales revenue for the company for the financial year ending 2019 is $360,000 with a gross profit margin of $40,000. Labour costs are a significant part of the business, representing 70% of total costs. Average debtor days are currently 40 days.

Currently, marketing is via a website, but a large proportion of the company’s work comes through word of mouth from existing customers. Social media is not used currently to market the business. The new business plan will need to reflect different ways of marketing, especially to attract commercial customers. The company understands that in this period of growth and expansion, it needs clear plans. While it has developed an operational priorities plan, the information in the plan is limited and is for the upcoming year only.

Prepare a Business Plan

 

Assessment Task 3

Instructions

Carefully read the following:

It is one year since the business plan was implemented and as the Operations Manager, you are reviewing the performance of the business against the performance indicators identified in the plan, testing performance indicators used and recommending changes to performance indicators as provided.

You have also been asked to provide an overall evaluation of the strengths and weaknesses of the business plan to date (this will be the business plan you developed for Assessment Task 2).

Assume that the performance indicators identified in the business plan are as follows:

• A 20% increase in total sales revenue.

• A gross profit margin of 20%.

• Reduction of 50% in debtor days

• 10 new commercial customers in the first year of the business plan.

• Reduction of 10% of workforce turnover based on employing two full-time permanent cleaners, as well as increasing wages to above award.

Data provided by the accountant for this financial year show the following figures:

• Total sales revenue: $450,000

• Total cost of sales: $320,000

• Debtor days: 30

• 15 new commercial customers

The Administration Manager has advised you that at least 10 of the previous residential customers no longer use the company’s services, so while sales revenue has increased, the sales revenue attributable to residential sales has declined.

In addition, follow up emails to the customers who no longer used the services indicated the following responses to the question asked about why they no longer use the services:

• Moved interstate: 1

• Dissatisfied with the quality of cleaning services provided (not enough attention to detail, cleaner finishing earlier than time paid for): 5

• Moved to a competitor as better service and price offered: 4

Prepare a Report

 

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  • Uploaded By : Mitchell Lee
  • Posted on : December 02nd, 2018

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