Assignment Task :

1. In your experience, how important is an environmental strategy to a broader business strategy?  That is, does environmental strategy receive the recognition and resources that other strategies (such as financial, supply-chain, human resource, etc) receive or is it an afterthought for management?

2. What are the key risks and opportunities of adopting a strategic approach to corporate sustainability? 

In the midst of finalizing essays and tidying any discussion board posts we might have missed, this week we turn our attention to Corporate Environmental Strategy. To put it simply what practices, actions, and policies should organizations prioritize and plan to meet sustainable outcomes? Part of this process will necessarily include setting clear measurable goals for the short term (this may be a financial quarter or financial year) and long term (which may entail analysis of market and environmental trends over many years or decades).

On this theme, this article by Libby Bernick discusses how organization's should set and measure sustainability goals. Reading through your responses so far many of you have picked up that corporate environmental strategy as Bianca put it 'access to resources and knowledge' is key. A critical part of this process - and one we focus on in the coming weeks - is the measurement of environmental performance.

If what's measured matters, how best do we measure in a granular and grounded way the implementation of the macro-level environmental strategy?

In doing this we also need to be conscious that sound performance against measurable outcomes may not be a sound indicator of environmental performance. For instance, improvements in energy or waste efficiency may point toward greater environmental performance but when put them in the context of competing firms or the whole economy the improvements may be misleading.  As Libby Bernick puts it:  'Just because you are splashing in the water does not mean you are swimming'.

The same can be said for sustainability — just because you are setting corporate environmental and social performance goals does not mean you are a more sustainable business.

 

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  • Uploaded By : Grace
  • Posted on : October 26th, 2018
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