University : Australian Institute of Higher Education UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : BMKT3003
Assignment Task:


Unit and Course  

ULO3 Utilize the concepts and principles  of brand management to improve brand  equity and formulate brand strategy. 

ULO4 Analyze a wide range of branding  problems and apply brand management  concepts and principles to formulate  solutions. 

GA 1: Communication

GA 3: Research 

GA 4: Critical Thinking

GA 6: Flexibility 

Assessment  Description  

In this project, you will work individually. You will select an Australian brand and conduct a  brand audit. You are encouraged to attend the workshop on Referencing and Research  Practice organized by Mrs Alison McPhee, AIH’s Academic Success Manager. You may also  schedule a one-on-one workshop by emailing Alison.

Content: 

Since everything can be branded, you have free choice to choose a company, product,  celebrity, place, event or even an idea and conduct a brand audit. Whatever you choose, you  need to review their branding from a theoretical as well as a practical perspective. In particular, you need to analyze their brands in terms of:  

• Sources of brand equity  

• Brand positioning strategy  

• Brand extension strategy  

• Brand innovation  

• Brand and technology 

 

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  • Posted on : November 21st, 2018

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