Internal Code: IAH58
This assessment address the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
The assessment task requires you to search and locate five (5) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b.
At least three resources must be from reliable academic sources, such as articles or academic journals. The other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks.
These resources must relate to your topic, which is on implementing a digital communication strategy within an organsiation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. If you are doing this in a group you must all agree on the topic, but the research is conducted individually.
Some example topics you might like to research:
Using Social Media in the workplace to communicate
Communicating companywide employee recognition
Boosting workplace motivation through innovative communication tools
Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
Podcasts, internal blogs/vlogs as a means to communicate to employees
Using an internal intranet/social Intranet for employee interaction
In this assessment, you must critically analyse each resource and justify why it would be of use to your assignment on identifying a communication strategy within an organsiation.
In a word or excel document please provide the following:-
1. Name of the resource (i.e. Communicating in the 21st Century)
2. Type of resource (i.e. website, article, video)
3. a) Write a brief summary on each of your resources justifying why you think they will be beneficial to your report.
b) Ensure you apply the five (5) Reliability test to each source. (800 words in total for a) and b) +/- 10%).
4. Provide a full reference for each resource including a link following the APA referencing style.
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