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Birkbeck University of London – Strategy and Strategic Change

Essay Question:  What are the major differences between planned and emergent approaches to organisational strategy change and can they be reconciled?


Essay Plan:

Organizational management change can be narrowed into two key approaches, planned and emergent change. The purpose of this essay is to highlight the major differences between both approaches and discuss the strengths and weaknesses. To conclude we will show how these two approaches can be effectively reconciled.


STATMENT: ( 2-4 sentences)

Planned is good for this…. but emerged is good for that…. best practise is about both working in parallel …


DEFINITIONS: ( 1-2 sentences each)

– Org strategy Change:

– Planned Change

– Emerge change Def



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