Subject Code : BHO6505
Country : Australia

Marketing Assessment Task

ASSESSMENT 1: CASE ANALYSIS REPORT

The goal of case analysis is to allow you to consolidate what you have learned in the class and from the book chapters and to apply the knowledge in a written analysis of a real world case. This is an individual assessment.

For this assessment you should focus on the core issues underlying the case and illustrate the analysis with appropriate and relevant arguments, logic and theoretical frameworks to demonstrate your mastery and knowledge of the case subject matter and alignment with the chapter topics. Background research, analysing the case based on unit relevant topics, models and frameworks as well as strong arguments backed up by credible and relevant data and facts will be crucial in achieving a good mark.

This assessment component involves a seminar presentation on a set marketing topic by a group. The group will also need to submit a short topic brief on the marketing topic along with their presentation.

The Marketing Topic

• The marketing topics for the presentation are key and influential ‘buzzwords’ that is widely used in the corporate world. Based on the relevancy with the unit contents and learning objectives, the marketing buzzwords have been sourced from various industry reports and whitepapers, textbooks, academic journals, marketing reports and debates, expert opinions etc.

• Attempt has been taken to broadly align the marketing buzzwords with the lecture topic for each week. There is very low probability that one may find all of the selected marketing “buzzwords” topics in a typical marketing textbook as they are very contemporary and holistic in nature. This assessment opens up the opportunity to bring these contemporary concepts into our seminar discussion.

• This is a group presentation (3 members per group). The presentations will be made between weeks 5 and 10. The “Pecha-Kucha” Seminar Presentation • Students will be required to make a Pecha-Kucha style of presentation on a marketing ‘buzzword’ topic during the weekly seminar. The topic is presented in images rather than words or text slides. No presentation headline or slide text is used. No video clips are allowed in the presentation. Refer to Pecha-Kucha presentations for further instructions.

ASSESSMENT 3: MARKETING PLAN

A Marketing Plan provides a vision and strategy proposal to position a business or product or service in the marketplace. The right marketing plan identifies who the target customers are, how to reach them, what strategies to use, and how to retain your customers over time. This assessment involves the preparation of a marketing plan based on the marketing activities of a selected company.

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  • Uploaded By : Keith
  • Posted on : November 27th, 2018

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