BHO2434 - Consumer Behaviour Video Presentation - Consumer Behaviour Assessment Answer
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BHO2434: Consumer Behaviour Video Presentation Assessment Answer
Consumer Behaviour Video Presentation
The first part of this assignment is to write a short (no more than one page) report describing the Theory of Planned Behaviour. Be clear, relevant and
concise – in no more than 500 words not diagrams and including references. Please use 12 point font, 1.5 spacing. The report needs to be submitted
through VU Collaborate.
The second part of this assignment is a three to five minute video presentation showing how the theory of planned behaviour can be used to promote Victoria University. The video presentation also needs to be submitted through VU Collaborate.
A good answer is closely related to the question, factually accurate, connected to the relevant theory and to the implications and applications of the evidence. Key studies and recent work should cited. You must use evidence to support your position. Practitioner’s concerns are important in showing the relevance of the question but these are not evidence.
Do not be superficial; if the question is wide, cover some part of the answer in reasonable depth and state that you are doing this. It is important to indicate
doubts about evidence and theory. Try to use academic journal papers as well as textbook/lecture notes. References should be cited in the text, e.g. Smith (1956), and then fully listed in alphabetic order at the end. You must always give the authorship of work that you use, otherwise it is plagiarism.
Video Presentation Rubric
Task Description: Students will work together in assigned teams to create a video presentation that details the Theory of Planned Behaviour and how it can be used to market Victoria University. The presentation should include appropriate photographs, video, music, graphs, and other visual aids. The final project should be submitted through Turnitin VU Collaborate Space.
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