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Subject Code : BBS301
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BBS301 - Accounting and Finance - Applying Mixed Methods Research to Business - Project Assessment Answer
Task:

Aims of the unit
The broad aims of this unit are to:
• Provide an overview of the qualitative, quantitative and mixed methods approaches appropriate for research in business disciplines
• Provide an opportunity to gain practical experience in planning, conducting and communicating a research project
To achieve the unit learning outcomes, students will complete a semester-long research project, which is practice-relevant and explores the mixing of qualitative and quantitative research techniques.

Learning outcomes for the unit - BBS301
On successful completion of the unit you should be able to:
• LO1: Describe the main features and design options for mono-method, multi-method and mixed methods research designs
• LO2: Synthesise and critically evaluate peer-reviewed literature relating to a relevant topic
• LO3: Identify and critically assess various qualitative and quantitative research methods applied in business research
• LO4: Generate a practical research project addressing a relevant business-related problem
• LO5: Explain and apply basic qualitative and quantitative data analysis techniques
• LO6: Identify and apply the principles of ethical business research
• LO7: Demonstrate a capacity to work collaboratively with team members applying communication, project and time management skills
• L08: Demonstrate communications skills for presenting clear and coherent expositions of knowledge, ideas and evidence, both orally and in writing.

Guide to completing Assessment 1 (Systematic Literature Review, 30%)

The systematic literature review (SLR) is an exploratory research technique. It serves the purpose of ‘problem discovery and definition’ in the research process. The main purpose of literature review is to determine what has already been researched into and discussed in the areas relating to your topic. Reviewing the literature is an important part of the research process. If we are to research a topic systematically, we need to build upon what others have already learned. We need to know the current state of knowledge relating to your research topic, critically engage with the literature concerned and identify gaps in the current knowledge.

It is crucial that your literature search process is systematic and replicable. A systematic literature review is a specific way of literature review. The systematic review process, as the name suggests, is methodical in nature. The reviewer follows a prescribed set of steps to search the literature and identify relevant material for review. These steps are made explicit in the write-up of the literature review.

Due to limitations regarding time and scope, for this assessment, the systematic review process to follow is simplified. The steps that you need to follow are outlined below.
The following are the overall steps to follow in completing the assessment:
1. Complete a preliminary exploration of the broad topic of the project, as defined by the consultancy project brief. Familiarising yourself with terms and concepts. 
2. Draft a working title, the research purpose, research questions and research objectives – based on the information provided in the project brief and your preliminary exploration of the topic.
3. Conduct your systematic literature search 
4. Write your individual systematic literature review

The following is guide to writing systematic literature review - BBS301
Use your summary table to help you to write up a critical review of the articles you have chosen. The structure of your systematic literature review: your literature review must contain the following:

  •  Introduction: Provide a succinct introduction which includes your research purpose, research questions and research objectives. Also outline the purpose and focus of the review.
  •  The literature search process: Provide a clear description of the search process. Your search process should be clear and replicable. If appropriate, use diagrams to illustrate your search process.
  •  Critical analysis of the literature: This section should be organised by themes (refer to Riebe et al. 2017, to see how this should be written). This section should make up most of your word count.

Do not discuss each article individually (this is not an annotated bibliography) but rather
synthesise the literature by comparing and contrasting the different articles, critically assessing their content, interpreting meaning and implications, and drawing conclusions. A literature review is more than just description.

  •  Implications and Conclusion: Write a succinct conclusion which identifies gaps in the literature.
  •  A reference list: Include full bibliographic details of the articles you have included in your review. This is not included in your word count.
  •  A summary table: This summary table features articles you have included in your review. This is not included in your word count.

Your project brief is on the following page.
Consultancy and research - BBS301
Consulting is a term that includes virtually any form of advice giving in a business setting. Consultants are hired advisers to organisations (clients) in areas such as information systems and software solutions, human resources, corporate communications, mobile communications, financial services, and ecommerce. Consultants tackle a wide variety of business problems and provide solutions for their clients. Client companies hire consultants when they are up against problems that require expertise beyond what their staff can provide, or when they need the fresh perspective of an outsider.
For consultants, this means constantly being exposed to the greatest challenges companies face: how to integrate staff and work processes after an acquisition, how to restructure after bankruptcy, where to set up manufacturing facilities abroad, how to attract and retain the right employees. Depending on the size and chosen strategy of the firm, these problems can be as straightforward as researching a new market or as complex as rethinking the client's entire organisation. No matter what the project is, consultants must engage in research, whether they are advising a client to acquire a company worth hundreds of millions of dollars or to reduce the size of its workforce by thousands of employees.
In this project, you have taken on the role of the consultant, and it is your job to investigate a problem put forward by your client and come up with a range of recommendations. To complete your project, you will be required to undertake six crucial phases of the ‘business research process’. While only some of these steps will form part of the formal assessments, all steps will need to be undertaken to complete the project.

Introduction which briefly explains the topic and presents the research aim, objectives and question.

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