Subject Code: BBE207
Internal Code: D_AI_DEBG_ADC
Assignment 2 – Scenario
The Forum Theatre is set to be completely refurbished as part of a $70 million development bid that promises to return the iconic venue to its heyday. The plans will also see a 32-story boutique hotel and office complex built behind the Flinders Street property and the creation of a new thoroughfare connecting Russell Street to the street art mecca of Hosier Lane.
The Marriner family, owners of the Forum, Regent, Comedy and Princess theatres, sought state government permission to overhaul the National Trust-listed building.
The proposal will involve a full renovation of the interior and exterior of the 84-year-old Gothic-Romanesque building, which includes returning heritage features common to its original use as a 1920s-era ”picture palace”. Among the promised changes are fixing the clock tower, replacing the original sign on the roof, re-creating the entry doors, installing poster boxes and repairing the copper domes.
The plan also calls for the creation of a new 50-metre thoroughfare connecting Russell Street to Hosier Lane, a graffitied bar and restaurant precinct that has become one of the city’s most recognised landmarks.
Plans are being scrutinised by a number differing stakeholders including heritage protection advocates, Melbourne City Council and Greens Deputy Leader Adam Bandt following a string of proposals that have seen landmark CBD buildings targeted for redevelopments that violate height restrictions.
Melbourne’s famed street art mecca, Hosier Lane, is at the centre of the battle between developers and the Melbourne City Council.
Please review the following two articles for further background to assist in your response to the Learning Trigger: 1. Title – Forum Theatre redevelopment includes 32-storey tower; and 2. Title – Melbourne City Council opposes Hosier Lane hotel bid.
The developer has commitment to continue to work with the community and council in order to ensure the proposed redevelopment proceeds. The decision about the proposal will ultimately rests with the Planning Minister.
Assignment 2 – Case Study
Prior to final decision being announced by the Planning Minister, your project management consultancy has been engaged by the developer to assess how their community engagement strategy could be improved.
You specialise in stakeholder management, community consultation and alternative dispute resolution. Your consultancy and team has been commissioned to develop a community engagement strategy to be used on all their future projects that will ensure a win-win situation for them and the community at large.
The report should:
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