University : Swinburne University of Technology UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MKT10008
Country : Australia
Assignment Task

 

Australian annual strategic marketing review
In preparation for undertaking your organisations Australian annual strategic marketing review you will research, analyse, evaluate, and recommend focus areas to the management team by undertaking the following steps:
Key Conditions:
1.You can only select a Company / Product / Brand that is listed on the ASX (Australian Stock Exchange) you would like to focus on. 
2.This company must sell to the end user of the product e.g. B2C. 
3.Must be able to compare brands and products with comparable competitive companies.
4.To ensure you can undertake base level research your choice of Company / Product / Brand must be found in IBISWorld located in Swinburne’s Library Industry databases. (For example: Other databases that may help - Market Line Advantage / Euromonitor). 
Other requirements. You will need to:
5.Analyse this company as well as the competitive environment for the company and brand.
6.Construct a comprehensive environment analysis (micro and macro).
7.Evaluate its marketing strategy e.g. SWOT Analysis/Target Market and Segmentation.
8.Make recommendations of key focus areas

Learning Outcomes:
This assessment reflects Unit Learning Outcomes 1, 2, 3, 4.
Students who successfully complete this assessment should be able to:
1.Explain marketing concepts and principles for the development of marketing goals and plans.
2.Conduct market research and analysis to support business strategy and development of marketing plans.
3.Analyse environmental factors, consumer behaviour and market segmentation to achieve better business outcomes.
4.Respond to sustainability, social impact and ethical considerations when making operational marketing decisions.


Explain: 
1.Terms of reference. Statement of purpose/problem/topic.
2.Main findings summarised (the focus of the Executive Summary, re-stated from the Conclusion); and 
3.The main implications (ramifications), recommendations of these findings for the company, brand, and product summarised (not stated in the Conclusion). 


Explain 
1.Who commissioned (requested) the report (i.e. Your marketing principles teacher, Sean Doherty as part of that unit),
2.Its purpose,
3.The scope of the report (the main areas looked at, also what is not included),
4.The methodology (method of analysis, such as sources of information) used in compiling it.


•Supply overview of the industry marketplace for the Company/Product/Brand you have chosen for your Market Report. Areas for consideration
•Defining the industry
•Major players
•Key issues
•Key statistics
•Industry outlook
 


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  • Posted on : March 31st, 2019

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