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Country : Australia
Assignment Task:

EFFECTIVE WRITING 

Effective writing skills are essential for successful communication. Any form of writing must take into account the aim of the document, the nature of the organisation and the target audience (or the reader). 

To communicate your message effectively, it is important to address five basic questions: 

• What – what is it about? 

• When – when is it due? 

• Where – where will the information come from? 

• Who – to whom is it addressed? 

• Why – why is it required? 

To address these basic principles, assess the document to ensure it contains sufficient information that is relevant, accurate, up-to-date and objective (or unbiased). 

Drafting a document 

Writing that works is like the best kind of conversation you never heard. It’s talking tidied up. It’s speaking compressed, clarified, enriched and heightened by thought and art, and set down on paper. 

If what you write down doesn’t sound like someone could speak it, write it again so it does. If it doesn’t sound like a spoken thing, it’ll probably never be heard. Or if it’s heard, it will soon be forgotten. Or if your reader can’t forget it, she’ll wish she could. 

Source: Tredinnick, 2009 

Consider your audience In order to effectively get your message across it is vital to understand your audience. In most cases you are competing with a wide range of other sources for the reader’s attention. Getting to the point is vital. 

What grabs people’s attention? A clever heading (that gets to the point) and an opening paragraph that lets the reader know exactly what your proposal, report or other communication is about. 

A good starting point is putting yourself in the position of the reader. If it is university assignment, ask what is the crux of the question they want me to answer? If it is a journal editor, ask how this article can stand out among hundreds of others. For a consultant, if it is an existing client, you or one of your colleagues should already know what they like, so why not give it to them? 

Define the purpose of your writing Who is it for? And what do you want it to achieve? Write this at the top of the page—not as a title but as a guide for when you are writing. 

Remember, in the business world decision making is critical. Business people need access to information that is: 

• Concise and clearly presented; 

• Easy and quick to interpret; 

• Useful to them in accurately assessing situations and making decisions. 

Your marker does not want, nor do they have time, to wade through paragraphs or pages of non- essential information. This is also true in the business world, where key decision-makers refuse to deal with reports or proposals that are over-specified lengths. 

List the main points you wish to make These are the foundation of your text. If it is a short piece of writing, each point maybe a paragraph. If it is a long piece of writing, each point may be a section or chapter. At this stage, however, do not worry about the sequence you write them in—just jot them down as the ideas come to you. 

Once you have the main points down, read them through. 

One helpful way of organizing your information into main points or topics is to brainstorm your ideas into a mind map or spider diagram: 

• Write the main theme into the center of a piece of paper. 

• Write down all the ideas and key words related to your topic starting from the centre and branching out along lines of connecting ideas. 

• Each idea can be linked by lines as appropriate. 

• When you have finished, highlight any related ideas and then sort topics. 

• Some ideas will form main headings (or points), and others will be sub-sections under these headings.

 

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  • Posted on : July 28th, 2018
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