Assignment Task:

Assignment question:

Chose any service company running in the international market. This company is trying to expend Market into Myanmar and you have been promoted to country manager for Myanmar. 

The following questions need to solve with detail explain. You can provide with theories and opinions based on your experience.

  • In order to enter the market, which analysis is suitable for multinational enterprise and explain detail with your experience?
  • To expand the market in Myanmar, which marketing study is fit with it? Provide with theories and detail explain.
  • You have responsible to set up the company and also preparation of strategy and operation. Provide a detailed step and your action plan.

 

Requirement Contents:

  • Introduction
  • Company overview
  • Vision, Mission, and core value
  • PESTEL & SWOT Analysis
  • Marketing Strategy
  • Service Marketing Tactics
  • Control System 
  • Conclusion and Recommendation

 


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  • Uploaded By : Alex Cerry
  • Posted on : March 11th, 2019

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