Country : | Germany |
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Introduction:
This assignment gives you an opportunity to apply the knowledge and skills gained both in class and during self-study sessions to critically analyse the market position of the company, its financial performance as well as to value feasibility of future projects. Please answer all the tasks in the same sequence as they appear in this assignment. Prepare your answers by using appropriate business writing and sticking to a good flow of logical arguments, concise structure, and relevant material. The completed assignment should provide evidence of the additional personal research as well as the ability to analyse the business case from different but relevant perspectives.
Learning Outcomes:
TASKS:
TASK 1
Some corporations express unethical behaviour and utilize the so-called “Creative accounting” when preparing their financial statements for investors and other stakeholders. please explain how you understand the term “Creative accounting”. Please write down at least 5 examples of creative accounting and provide a brief explanation of how each of them may mislead potential investors.
TASK 2
You have been hired by a reputable investment bank to carry out a fundamental analysis of the potential acquisition target – a well-known brand Hugo Boss.
TASK 3
Although Hugo Boss is an acquisition target, it continues its business as usual and plans further projects and expansions into other markets. One of the projects HB needs to evaluate is expanding in the Italian market through the acquisition of the local retail network that sells mid and high-end fashion products. The initial investment needed for the acquisition is EUR 140 Mio that consists of EUR 100 Mio purchase price and EUR 40 Mio of additional working capital needed to bring local stores to proper operational levels.
GUIDANCE ON ASSESSMENT:
All materials must be properly referenced under Harvard conventions. The length required is 3,000 words with tasks equally weighted. The writing style should be formal academic / report writing style with in-text referencing to support your comments and observations. Originality, quality of argument and good structure are required. The report should demonstrate a sound understanding and ability to apply knowledge and theory in hospitality context with additional marks being awarded for juxtaposition and insight of issues.
Grading Criteria:
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