Internal Code : MAS457
The buyer decision process and The total product concept are two of the marketing mega-concepts from the theory section of this unit; select one of these two mega-concepts and explain it.
The purpose of this assignment is to demonstrate your learning of marketing. Although using an example is preferable, students are advised to focus on the unit concepts [75%] and focus less on describing the example [25%].
How the unit concepts relate to the example and vice versa is what should be made clear and emphasised. The academic essay is rarely employed outside of universities and it is unlikely a future employer will ask for an essay.
However, an academic essay has the same structure as a business presentation and is therefore important part of a student’s learning journey.
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