University : Ducere Global Business School UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : 9933
Assignment Task:

LEARNING OUTCOMES 
On successful completion of this assessment, students will be able to: 
1. Design digital business strategies to improve value for existing customers and to attract new customers;

2. Clearly articulate the challenges that digital disruption brings to traditional business models;

3. Design disruptive digital business models. 


GRADUATE ATTRIBUTES 
• 1. UC graduates are professional - communicate effectively 
• 1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems 
• 2. UC graduates are global citizens - make creative use of technology in their learning and professional lives 
• 2. UC graduates are global citizens - think globally about issues in their profession 
• 3. UC graduates are lifelong learners - evaluate and adopt new technology 
• 3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development. 
 


BRIEF 
A proposal for the digitisation of an existing business. 


ASSIGNMENT INFORMATION 
Select an existing, traditional business that you believe will benefit from the adoption of digitisation of their processes, product or business model. Develop and outline a strategy for this business to implement effective digital business principles. Depending on the business you select, your strategy may be as simple as creating an e-commerce website or as complex as proposing a complete transformation of the current businesses offering or value proposition. 


PROCESS 
In formulating and describing your digitisation strategy, you should: 
• Describe your selected business, and identify the specific challenges that this business currently faces in the digital age. Remember to consider the challenges this business faces because of its present lack of digitisation. 
• Draw on some of the specific digital techniques discussed within this unit (e.g. marketing, e- procurement, infrastructure, etc.) to discuss at least three key strategies to address these challenges. 
• Compare and contrast the original business with the newly digitised business. Is the new, digitised version better? If so, why and how? Has the digitisation process changed the business model? Why or why not? 
• Be sure to address some of the specific challenges that will need to be overcome in order to implement the digitised strategy. 

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  • Posted on : September 26th, 2018

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