Internal Code: 1IEDH
Clearly describe the chosen organisation and industry. Identify the company’s key resources and/or capabilities (at least four) and assess the competitive power of each of those resources and/or capabilities using VRIN Test. Analyse its competitive environment using Porter’s five forces framework and assess the nature /strength of the competitive pressures in your chosen industry.
The scholarship article by Dobbs (2014) ‘Guidelines for applying Porter’s five forces framework’ provides a very comprehensive, structured and practical set of templates that you can use to complete this part of the analysis. Critically examine the existing strategic objectives of your chosen organisation and discuss their appropriateness. (In case your selected organisation doesn’t have any strategic objectives at present, develop at least two new strategic objectives for the organisation and discuss their appropriateness.
Recommend which of the five generic strategies will be most appropriate for your chosen organisation and provide justification for your recommended choice. Critically examine the following two components of strategy execution while discussing their appropriateness for the chosen strategy:
Provide an overall conclusion and recommendations.
Reference lists for AIB assignments normally contain the following number of relevant references from different sources: 6–12 (for MBA assignments). All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles.
Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website).
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