University : Australian Institute of Business UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : 8002MMGT
Country : Australia
8002MMGT - Marketing Management - Strategic Marketing - Report Writing Assessment Answer
Task:

Learning outcomes
On completion of this subject participants should be able to:
1 Demonstrate advanced understanding of contemporary marketing theory and its ethical application.
2 Critically appraise the marketing-related activities of an organisation and make appropriate recommendations for improvement.
3 Communicate marketing theory and practice in various mediums to improve the competitive position of an organisation.

2. Interim assessment - 8002MMGT
In this subject, you will be required to complete two separate but interconnected assignments in which you will:
i. analyse the market situation related to an identified product/service/experience of an organisation (brand) with which you are familiar. Analyse and segment the market and recommend a target market providing a rationale for your selected target market. (interim assignment)
ii. analyse the identified target market (by way of developing a persona) and make recommendations with respect to the marketing mix (using the 7ps) for that product/service/experience ensuring that the marketing mix aligns with the customer persona (target market).

3. Capstone assessment - 8002MMGT
Using the same branded product/service/experience in the interim assignment;
1. Describe the customer persona in detail, which details the selected target market from your interim assignment; and,
2. Provide justified recommendations with respect to the marketing mix (including all 7 Ps) considering the selected target market and ensuring the marketing mix strategic decisions and tactics align with the target market

As part of our commitment at AIB to improve the quality of our courses and teaching, we regularly seek feedback on your learning experiences. Student feedback informs evaluation of subject and teaching strengths and areas that may need refinement or change. Your AIB End of Subject Survey is a formal and confidential method for you to provide feedback about your subjects and the staff members teaching within them. You will receive an email invitation when the survey opens. We value your feedback and ask you to provide considered feedback for each of your subjects.

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  • Uploaded By : jaxon
  • Posted on : August 26th, 2018
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