University : University of Wolverhampton UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : 4LI013
Country : India
Assignment Task
 

Assessment brief (if appropriate, please refer to module assessment briefing document)
PESTLE analysis (political, economic/tourism, social, technological, legislative, environmental) describes a framework used to understand macro-environmental factors that hospitality managers need to take into consideration in the management of hospitality operations.

Assessment Question
You are required to include three out of the six PESTLE (political, economic/tourism, social, technological, legislative, environmental/physical) factors as a framework to
address the essay question:
“What are the current issues impacting upon the ability to deliver hospitality?” As a guide the following points might prove useful in shaping your essay:
A brief introduction profiling the aim and objectives of the essay. Provide a brief introduction to the topic under discussion (in relation to the aim/title). Establish your chosen three PESTLE macro environmental Factors and related concepts e.g. social: social inclusion (you will need to identify at least one concept per PESTLE element).
A discussion using the three chosen factors from the PESTLE framework to address the essay question “What are the current issues impacting upon the ability to deliver hospitality?”
You must underpin your points with theory and practical examples. Higher grades will draw from a number of relevant referenced sources to inform the discussion.
Your conclusion should draw out the major points made in the discussion, include referenced sources, and demonstrate how you have addressed the assessment question (aim)
Work must be referenced according to Harvard Conventions – you may need to check the university study skills page for guidance.

 

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  • Posted on : July 24th, 2019

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