University : Coventry University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : 206CL
Country : Singapore
Assignment Task

 

Assessment Learning Outcomes:

This assessment will address the following MLOs:

LO1: Understand modern management principles and practice including the evolution of modern management theory

LO2: Understand and apply appropriate management frameworks for organisational analysis

 

Marina Bay Sands – all aspects of the integrated resort must be analysed (casino, hotel, convention facilities, shopping, dining, nightlife and attractions)

Singapore Airlines – only air-travel passenger business need to be analysed and groups will need to select at least 4 different two-way passenger routes

BreadTalk Group – only the group’s Singapore based businesses and brands need to be analysed and groups will need to select at least 4 of the group’s brands (BreadTalk, Food Republic, ToastBox, Din Tai Fung. Thye Moh Chan, Song Fa, etc)

Far East Hospitality – only the group’s Singapore-based hotels need to be analysed and groups will need to select at least 4 of the group’s hotels (Village (5 locations), Oasia (3 locations), Rendezvous (2 locations), Quincy, Amoy, Barracks, Clan, Elizabeth and Outpost)

Travel Corporation – analyse the group’s Singapore-based business or the outbound traffic from Singapore to the group’s destinations and groups will need to select at least 4 of the group’s brands (Insight Vacations, Contiki, Luxury Gold, costsaver, AATKings, Inspiring Journeys, Adventure World Travel, etc)

 

 

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  • Posted on : May 31st, 2019
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